Portfolio
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Download my copyfolio as a PDF doc to browse at your leisure.
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I write ads.
Any kind of ad – whether that’s OOH billboards on the London Underground, full-page spreads in LivingEtc or little sponsored squares on your social media feed. All I need is a designer to help me bring ideas to life.
I write blogs.
Which people love to read. They’re personal, even when they’re talking about sending money abroad. They’re inspiring, even when the client’s only goal is SEO. Because there’s just no point having a blog if it doesn’t spread joy, info and inspo.
I write for websites.
The first impression you’ve always dreamed of giving. That seamless, cohesive landing page content between first click and conversion. And the checkout copy that the dev team wrote in a tone so robotic it’s almost cool.
I write
emails.
The non-spammy kind. The ones with an intriguing subject line, a killer heading and a clear call to action. The emails you star because, even if you don’t want to refer 10 friends right now while you’re on the loo, this email’s neat and damn right I’d like £75 credit.
I write about products.
And it doesn’t matter whether your product’s an app or something you ship out of a warehouse. I write optimised product copy that converts, with an added dose of ‘real person’ to get you noticed and make you memorable.
I write tones
of voice.
The one that’s savvy but fun, the one that targets millennials but somehow entertains my parents, a voice that mixes wit and warmth, the sound of a supportive friend or a wise neighbour. I can be your chameleon.
I can’t show you the guides themselves as they’re not my IP, but click below to see the new writers putting my TOV into action.
Download my copywriting portfolio for later.
Or a rainy day. Or another pandemic.