Hello. Over-eager copywriter here.
You might have landed here by accident, or maybe I’ve emotionally blackmailed you into checking out my website. But if you’re here intentionally and on the lookout for a copywriter, well, here I am.
Born in 1990 in Yorkshire, raised in Cheshire, educated in Bristol, and London-based until recently, I’m now working from home in Cheshire as a Creative Copywriter for Moburst marketing agency, and an ad-hoc evening freelancer for brands in need of words.
I write copy for a whole range of clients – from one of the buzziest plant-based meat brands, to cloud storage category leaders, to a California-based app for couples therapy. I’m a copy chameleon 🦎, but also a woman with conviction, and I only come and go when you haven’t got any regular work for me.
In my free moments, I tenaciously house-hunt with my husband, create mood boards for our future living spaces and flick through interiors magazines. I’m home obsessed.
Most of all, it’s travel that keeps me going. In both 2020 and 2021, we stealthily navigated our way out of two Covid lockdowns to journey around southern Africa and Latin America.
More of my average life story, and career history, below.
BC: Before Copy
I’m a copywriter by trade and a linguist behind the scenes.
Like most copywriters, it took me a while to figure out that writing was my thing. When I was younger, I thought a copywriter was actually a copyright-er who put ™ next to brand names for a living. Some of my friends think that’s what I do, but I don’t have the heart to correct them so I nod along about intellectual property and look pensive.
Thanks to a languages degree and time spent living in Chile and Italy, I’m fluent in Spanish and have advanced Italian. Sadly, I rarely use them directly. Instead, they come into play to help me work with global teams and facilitate translations of my copy into other languages.
AD: Anno Disciplīnae
After years of flailing while my contemporaries excelled on grad schemes, sold their souls to the corporates or popped out some babies, I decided to hone my writing skills. Now, I’m finally a copywriter and tone of voice consultant with real clients. Real ones! I no longer have to explain apostrophes or keywords to my teddies; I have a whole host of real humans to preach to.
Specialising in creative copywriting and helping brands to reinvent themselves, I write for every stage and channel of the marketing funnel.
I implemented a rebrand at Swoon and led one from scratch at TransferGo, crafting a new tone of voice, developing brand values, breathing new life into an ageing brand identity and giving humanity to a robotic one.
And I’ve also helped build efficient processes, art-direct a team of graphic designers, manage stock more efficiently, communicate big messages successfully, win investment rounds, upskill and retain staff and grow both customer databases and business networks.
Below, you’ll see which brands I’ve done this stuff for.
Brands I’ve helped recently
It’s a true honour to have worked with baraka on their app-based investment platform, launching summer 2021. As their first ever copy input, I wrote copy for baraka’s go-to-market growth strategy, brand story and launch content, working directly with the co-founder to hone the brand’s value proposition and key messaging.
2021
I gave Swoon a stronger brand identity, with a new tone of voice and copy style.
As the only permanent copywriter for most of my tenure, I singlehandedly wrote about 95% of Swoon’s copy at the time, from well-known outdoor ad campaigns to editorial pieces and beyond. Most of it is still used and recycled today.
I reported into the Co-Founder, working with her to build a new and exciting content direction for the brand.
2017–2019
I joined forces with TransferGo’s Design Director to lead a mini rebrand – creating and implementing a new tone of voice, working on creative concepts to give the brand life, and content planning in line with the new style.
Alongside this, I wrote all marketing copy, working with regional marketing managers and translators across the globe to ensure that semantics and tone carried across into all languages.
2019–2020
I recently worked as a freelance content writer for WOAW – an exciting personal branding agency, where I create engaging and thought-provoking content to help CEOs and C-level execs globally harness a social media audience and build their personal brand through thought leadership.
2021
A new, sustainable fashion brand specialising in 90s’-style apparel, House of Alice is owned and run by experienced buyer Alice Thornton. An ex-colleague from my Swoon days, Alice reached out for help defining and capturing her brand and its story, as well as social copy, press releases and collab copy for a Wolf & Badger partnership.
2021
This independent jewellery brand is launching its first official site, having had huge success selling on Etsy. I’m their freelance copywriter, writing all copy and comms including website copy, CRM comms, social media copy and, of course, brand story – to help differentiate Jolivur in the saturated sustainable jewellery market.
2021