Francesca Lloyd creative copywriter London — **I’m a Freelance Copywriter.**

And not only. I’m also a concept creator, tone of voice consultant, brand guardian, sense checker and, after 7+ hours of sleep, a go getter. I’m a mum, a nerd and a serial peanut butter snacker.
I’ve spent the last ~10 years marketing startups, SMEs and global brands through copywriting and content writing, concept ideation, brand strategy and sheer hard work.
(There used to be a CTA button here sending you to view my work, but most of it’s old and the new stuff is stifled by NDAs. So, for now, just some nice people wittering below.)

Nadim Dimechkie, Creative Director at TransferGo

“Insightful, clever, extremely witty and hard working copywriter with a rare combination of gift and graft… masterminding giant tone of voice documents and tiny website buttons with equal thoroughness and care”

Jessica Bomford, Content Manager at Swoon Editions

“Working with Fran is always an utter joy. She is full of energy and enthusiasm for any brief she is given and always rises to the challenge.”

So, yes. I write copy.

On the side of your bus. Waiting for the tube.

On your Instagram feed. Next to what you really want to read. Neatly nestled on a magazine page, or standing out in your search results.

In your App Store. In your apps. In your inbox and your letterbox.

My copy has been around the block.

And I write it for you and the people who pay your bills.

World-renowned cloud storage solutions. Household name antivirus software. Loans for veterans. Whisky. Quilted sofas. Posh CBD oils. Finance apps. Couples therapy. Travel photos. Fake meat. Thoughts of a CEO. Gold bracelets.

I write copy for you. And the stuff you sell. And your shareholders. But most of all, I write copy for your customers. Because, without them, you’re nothing. Soz.

Julia Ławniczak-Gościńska, Growth Manager at TransferGo

“She has a great ability to handle multiple projects and helped us increase the copywriting level of our marketing materials. No matter how tense the project, Francesca makes sure everyone has a smile on their face.”

Huw Rose, Head of Product at Swoon Editions

I’m a Freelance Copywriter.

“Insightful, clever, extremely witty and hard working copywriter with a rare combination of gift and graft… masterminding giant tone of voice documents and tiny website buttons with equal thoroughness and care”

“Working with Fran is always an utter joy. She is full of energy and enthusiasm for any brief she is given and always rises to the challenge.”

So, yes. I write copy.

And I write it for you and the people who pay your bills.

“She has a great ability to handle multiple projects and helped us increase the copywriting level of our marketing materials. No matter how tense the project, Francesca makes sure everyone has a smile on their face.”

“Fran comfortably moved from producing keyword-rich, on-brand copy within tight deadlines to writing unbridled, imaginative long-form pieces.”