Francesca Lloyd creative copywriter London

Copywriter.

I’m a copywriter, based in the UK. Specifically, I’m currently Creative Copywriter at Moburst marketing agency, creating concepts and copy for clients based in the USA, EMEA and Asia.

I also freelance in my spare time, giving big, little and littler brands nifty copy from a spot much too close to my snack shelf.

I write copy.

On the side of your bus. Waiting for the tube.

On your Instagram feed. Next to what you really want to read. Neatly nestled on a magazine page, or standing out in your search results.

In your App Store. In your apps. In your inbox and your letterbox.

My copy has been around the block.

I write copy for you.

Quilted sofas. CBD oils. Finance apps. Trading sites. Couples therapy. Travel photos. Fake meat. Thoughts of a CEO. Gold bracelets.

I write copy for you. And the stuff you sell. And your shareholders. But most of all, I write copy for your customers.

‘Cos someone’s got to pay the bills, right?

I’ve written copy for these people, too:

Freelance copywriting for Chivas via ad agency Leo Burnett

Copy for Chivas via Leo Burnett Israel

Copy for Meta Israel’s B2B branch via Leo Burnett Israel

Dining area .jpg

I write about homes

– and what lives inside them

Milk stools or mid-century cocktail chairs? Cottagecore cosy or Gustavian finesse? Discover why I love writing about homes and interiors.

A sand dune in Sossusvlei, Namibia, December 2020

One from our travels.

I don’t yet write about travel, but my notebook’s ready.

Plus I just really needed something cool to break up all this goddamn text, know what I’m sayin?